What is the importance of autoresponders and shopping cart integration in your Internet marketing? I’m here to tell you if you don’t have one on your website, you’re leaving big money on the table. Difficult as it is to hear, truth be told your online web marketing site may be headed towards complete failure because of you. After the customer has hit the buy button on your site, you should right away tell them that the purchase has been made and thank them for the same.

This can be completed in few seconds with the help of a simple autoresponder e-mail. However, that’s not the end of your message or at least it shouldn’t be. This is the ideal moment when you can delicately provide your customers with information about the various items and special schemes at your store. By mentioning accessory items for the product that has been just purchased by them you can very well take advantage of the “thank you” message sent out by you.

For example if your customer purchases a name brand pair of shoes you can offer them a matching hand bag by the same designer. To make the offer even more enticing to your customer be sure and mention a discount off the accessories. It is of vital importance that this offer is not included on their e-mail sales receipt. Ensure that each of your customers have a distinctly memorable moment with their purchase. They should get the feeling that they are most crucial to your virtual shop and other customers don’t matter. Take the time to have a very special message prepared for your autoresponder and shopping cart integration. Frankly, if you’re not a good writer, you should hire someone who is a professional writer. Ensure that writing warm and fuzzy messages is what this particular writer has been doing since a while. Even though it adds to your costs, it needs to be considered only once.

Your ROI of the expense will be returned to you every time one of your customers responds to your follow up autoresponder message. Now, for the caveat! Do not kill the golden goose that laid the golden egg for you. In other words, you should not over utilize your autoresponder to bombard customers with multiple bargains one after another. Always keep in mind, that you want your customers to have a favorable feeling for you. You want them to feel they are special in your eyes and if you’re not careful you can wear out your welcome. Receiving two to three messages every month from you will ensure that your name is recalled easily. An occasional fourth or fifth message should be sent when you have an extraordinary deal.

E-mails written using the right words will work wonders for your bottom line. Very simply it will allow you to form a long term relationship with every customer. You can unmistakably see the change in your bottom line, and the importance of your autoresponder and shopping card integration, by tweaking your emails a little to customize them.

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Filed under: Email Marketing

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