Types of CPA Marketing

Zip Code lead captures

Same as above. Both offer around an average of $1
per lead.
Email lead captures Easiest to get people to do – but it offers one of the
lowest payouts – about $1.20.
Lead generation Involves capturing a little more than just an email
address – usually first and last name, address, and
perhaps even phone number. Payout between $8-20.
Free Trial offers These are good to find – people like getting
something concrete. Often you are paid on sales,
however, just like an affiliate. The average payout
is anywhere from $20-40 Sales conversions High end products with large commissions, these
are basically true affiliate sales. But your payout is
most rewarding, if you can generate these – as much as $60-300

Zip Code Lead Captures – A zip code lead capture usually comes in the form
of a coupon. The viewer submits their zip code to get information about
obtaining the product. The lure will be a free gift card, dinner, iPod – you
name it, you’ll probably see it.
Here is a typical example:

Are they dishonest?

Not in the sense that when you click on the offer, it’s a blatant scam –
finding this offer through a recognized CPA Network will protect you from
signing up unwittingly for anything like that. The “prizes” are real – but
usually there’s a “catch” – just like when you go to redeem your “Free
Entrée” coupon from your favorite restaurant, only to discover in the fine
print that you really need to buy a dessert and drink, in order to qualify.
Sometimes it’s a purchase; sometimes it’s joining a membership site, as in
the example above.

The bottom line here is that your viewer is a big girl or boy. It’s up the him
or her to decide how far they want to proceed in order to “qualify”.
Meanwhile, you’ve been paid your $1.35 commission.
Email Lead Captures – Similar to Zip Code Lead Captures – and slightly
more hard to convince people to sign up for and complete the form.
The key to upping your capture rate is to make sure the email offer is highly
targeted to the readers who visit your blog or website.

Lead Generation – Again, the key to capturing these is to make sure you’ve
targeted your blog or website to people who won’t mind parting with this
information, in order to get what is offered.
Don’t forget you can pre-sell offers too, by writing about them on your
blog.
Relate a personal incident in which you benefited from information or
products such as the one offered, and let your readers know in advance any
hidden incentives they’ll be eligible for, with the offer.
Free Trial Offers – These are especially good for niches like skin care,
weight loss and natural products. If you have a blog loaded with truly
interesting information on this niche, you will have built enough trust for
your readers to seriously consider the offer. Your blog will give you a natural
avenue to promote the offer – and there’s the incentive of the actual free
sample to further encourage readers to click.
Sales Conversions – This type of offer is often combined with lead
generation. You capture the person’s information, get paid your tiny
commission – but if the person buys, you also get a true sales commission
on top of it.
If your list is small, do make sure you have a few of these well-researched,
well-promoted offers. It’s your best chance of making real money.
With “easy” methods like simple zip code or email address capture, the
commission is so small you really don’t notice a difference unless you’ve got
a huge list.
Don’t be intimidated at the thought of promoting these products and
offers – it really is a lot easier than you’d imagine to get this stream of
income going; and even though you might have to invest in a chunk of setup
time (especially if you’re promoting high end products), once you’ve got
your blog (the vehicle you’re going to promote them on) set up and running.

To get people to click on text link ads and enter zip codes, it’s important to
have that quality content we keep talking about on your blog – content that
will encourage your reader to think of inputting his zip code as a logical next
step. He clicks because he trusts your content. It doesn’t feel “fly by
night” or “empty”.
Put yourself in the reader’s shoes, for a moment: He’s shopping around for
insurance. He’s getting frustrated because he lives in Vancouver, B.C., and
all the results seem to be for U.S. insurance. So he inputs “Canadian
insurance quotes” into Google search, and finds your top-ranking site,
“canadian-insurancequotes.com”.

It’s not hard to set up a blog with real content like our fictional example,
above. Notice how the colors blend and balance, so that nothing is jumping
out and screaming at you. The link to the gas card giveaway looks like just
another interesting part of the site, and doesn’t feel like a “scam” because
it’s totally relevant to the subject (cars).
The postal code capture box looks as if it’s just going to give you a really
handy Canadian quote comparison. And you’ve been reassured by the
“checklist”, which is there to help you.
You might click on the red underlined text link, “insurance rates” just to see
if there’s some information in that link that’s a little more focused…
Now, suppose instead we had stuffed our fictional site with totally irrelevant
ads, and done our best to make sure they stood out, giving no thought to
the content… Women are likely to be offended by the “hot new singles” ad.
Most men looking for car insurance want car insurance, even if “hot” girls
aren’t a displeasing idea generally. They’re certainly not going to trust a
flashing ad (our ad flashes, by the way; you just can’t see it, in print.) And if
they’re looking for frugal rates on car insurance, they’re not going to bother
with “Vegas Lotto”. In fact, that particular ad is probably going to just “not
register”.
In short, nothing about this site, including the generic and meaningless text,
invites the reader to consider it a high-quality “authority” site – or click on
the links.
I can tell you to “fill your blog with relevant content” and talk about blending
in till the cows come home, but actually showing you how to create a blog
site and how not to is probably a better way to give you a feel for what this
translates to, in the real world.
When you are first starting out, filling out applications for CPA networks,
select:

• Text Links

• PPC

• Banners

You can always add more types of ads later on, once your website or sites
are up and running, and you’ve gotten the hang of CPA marketing.

What I’ve found has worked well for me with these: adding a personal
anecdote the reader can identify with.
This doesn’t mean pages of personal history – just a one or two paragraph
anecdote, talking about one specific aspect, before continuing smoothly with
specific facts showing the reader how I solved this problem. (Example:
Trying coconut oil products, and being really pleased with the results – but
not realizing how this oil absolutely doesn’t let your skin “breathe”, and can
actually cause serious problems – not to mention the worst acne breakout
I’ve had since my teenage years! I actually got a lot of comments – and a
lot of click throughs on my related CPA insertions – with that particular blog
post!)

The other great thing about the Skin Care/Anti-Ageing category: There are
often CPA offers for samples of a free product in exchange for contact
information. These offers work really well for this category!
To get back to our general methods of content creation, you can write the
blog posts yourself, use PLR or have them ghostwritten specifically for you.
Since you’re just starting out, free PLR may even be your only option at the
moment. However, if you do use PLR, don’t drop the posts in “as is”. Not
only is PLR deliberately generic and bland, but you may find your site
shunned by Google, who will read it as “duplicate content.”
You couldn’t do anything worse for your marketing efforts than have that
happen!

PLR is meant to give you a “skeleton” structure, cutting out most of the
Research phase that usually goes into writing good blog posts. Make sure
you totally re-word the articles. Re-write every sentence. Mix them up. Cut
out sections. Add new sections in. Beef up statements by adding specific
facts that will interest your reader.
But never, never, ever leave PLR posts in their original form.

Ads And Website Colors

One trick used successfully by top marketers: Pick colors for your site that
blend with your ads. Contrary to popular belief, ads that “leap out” and
assault your eyeballs do not result in good click through rates.
(Avoid flashing or moving ads – testing shows that they annoy more readers
than they entice!)
Everything on your page should subtly draw attention to your ads – there
should be no sumptuous graphics to distract from them.
On the other hand, make sure your pages are visually interesting and not
crammed with hard-to-read text. People like to scan, looking for high
points, when they’re checking out an article. Lots of “white space” helps with
this, as do bullet points and subheads in your articles.
Types Of Ads You Display
There are a variety of ads you’ll be offered for each product. Select the one
you feel works best with your website, and is the least obtrusive.
Types of ads usually fall into these categories:

• Banners

• Email

• Newsletter

• Pay Per Click (PPC

• Popups

• Search Engine Optimization (SEO)

• Text Links

With banners, text links and PPC, you have the option of starting out by just
merely inserting them in relevant content on a web page. However, the
more you do to encourage people to click on them, the better. This does
not mean asking people to click on the ads! In fact, whatever you do,
don’t allow friends and relatives to repeatedly click on your ads – it will be
noticed, and you will be penalized.

The best way to encourage click through is to make clicking on your ads
seem like a natural step when your interested reader explores your page.
That’s where those targeted blog posts come in and highly relevant offers
come in.

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