If you have a website and you have had any experience at all in Internet
marketing you know what ‘content’ is and you are well aware of how important
content is. You more than likely understand just how time consuming and
difficult it is to keep fresh content on a website. The need for content is ongoing
and never-ending and for that very reason it is an open door to list building for
you.

Every website owner and every ezine publisher in every niche know to man
scrambles to get fresh new material. Many can’t possibly supply all of it
themselves so they go the article banks to get articles to fill their need for content.
If you can write articles, that is wonderful. You have an opt-in list building talent
built in. If you can’t write, however, you can still get articles written for you by
ghost writers or you can find PLR articles for a small cost on a lot of sites on the
Internet.

The best articles are the ones that are between 300 and 400 words long and are
rich in keywords that relate to your product or service. The title and the first
paragraph are key ingredients of good articles.
The resource box at the bottom of the article is the little key to use for list
building. It needs to have your name as the author and your website address
included.

You can submit these articles to article directories and they will be picked up and
used by other website owners and by ezine publishers. Each and every time
anyone reads the article they will see your name and your website address and
have the opportunity to visit your website and thus an opportunity for you to get
them to sign onto your opt-in box.

Getting the possibility of them signing into your opt-in list is just the tip of the
iceberg so to speak. You are also gaining an opportunity to sell your product or
service to them and you are building your credibility in the process.
An article that you will submit to article banks in order to build your list will:
Be 300 to 400 words long
Have an attention getting headline and first sentence
Be keyword rich
Have your name and website address in the resource box.

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